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	<title>Comments on: Why Customer Experience Initiatives Fail?</title>
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	<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/</link>
	<description>Driving Business Growth through Understanding and Influencing Customer Behavior</description>
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		<title>By: Mike Harkins</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-449</link>
		<dc:creator>Mike Harkins</dc:creator>
		<pubDate>Thu, 17 Sep 2009 17:52:47 +0000</pubDate>
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		<description>Frank,  

Sorry it&#039;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &quot;Human Sigma&quot; which you commented on some time ago.  

You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#039;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &quot;customer service&quot;.  

The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &quot;everything else&quot; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  

Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  

Managers get trapped in this scenario by their managers and by the top executives.  They don&#039;t know a way out because they are locked in the same paradigm.  I was hoping the book &quot;Human Sigma&quot; would show a way out of that sort of trap.  It didn&#039;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &quot;nothing is wrong.&quot;</description>
		<content:encoded><![CDATA[<p>Frank,  </p>
<p>Sorry it&#8217;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &#8220;Human Sigma&#8221; which you commented on some time ago.  </p>
<p>You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#8217;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &#8220;customer service&#8221;.  </p>
<p>The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &#8220;everything else&#8221; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  </p>
<p>Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  </p>
<p>Managers get trapped in this scenario by their managers and by the top executives.  They don&#8217;t know a way out because they are locked in the same paradigm.  I was hoping the book &#8220;Human Sigma&#8221; would show a way out of that sort of trap.  It didn&#8217;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &#8220;nothing is wrong.&#8221;</p>
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	<item>
		<title>By: Roadmap to the Customer Innovations Blog &#171; Customer Innovations - Driving Profitable Growth</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-128</link>
		<dc:creator>Roadmap to the Customer Innovations Blog &#171; Customer Innovations - Driving Profitable Growth</dc:creator>
		<pubDate>Thu, 10 Jan 2008 00:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-128</guid>
		<description>[...] Why Customer Experience Initiatives Fail? [...]</description>
		<content:encoded><![CDATA[<p>[...] Why Customer Experience Initiatives Fail? [...]</p>
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		<title>By: How Employee Experiences Drive Organizational Behavior &#171; Customer Innovations - Driving Profitable Growth</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-63</link>
		<dc:creator>How Employee Experiences Drive Organizational Behavior &#171; Customer Innovations - Driving Profitable Growth</dc:creator>
		<pubDate>Thu, 06 Dec 2007 14:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-63</guid>
		<description>[...] to deliver a highly engaging and differentiated customer experience.  As I covered in the post, Why Customer Experience Initiatives Fail?,  Unwritten Rules are one of the primary reasons why customer experience efforts often [...]</description>
		<content:encoded><![CDATA[<p>[...] to deliver a highly engaging and differentiated customer experience.  As I covered in the post, Why Customer Experience Initiatives Fail?,  Unwritten Rules are one of the primary reasons why customer experience efforts often [...]</p>
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	<item>
		<title>By: Human Sigma: Strong on Description; Weak on Prescription &#171; Customer Innovations - Driving Profitable Growth</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-51</link>
		<dc:creator>Human Sigma: Strong on Description; Weak on Prescription &#171; Customer Innovations - Driving Profitable Growth</dc:creator>
		<pubDate>Mon, 19 Nov 2007 13:03:43 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-51</guid>
		<description>[...] and address these barriers is unlikely to shift the real behavior of the organization. (See: Why Customer Experience Initiatives Fail? and A Break in the Service Profit Chain: Why Increases in Employee Engagement Don&#8217;t Improve [...]</description>
		<content:encoded><![CDATA[<p>[...] and address these barriers is unlikely to shift the real behavior of the organization. (See: Why Customer Experience Initiatives Fail? and A Break in the Service Profit Chain: Why Increases in Employee Engagement Don&#8217;t Improve [...]</p>
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	<item>
		<title>By: A Break in the Service Profit Chain: Why Improvements in Employee Engagement Don&#8217;t Improve the Customer Experience? &#171; Customer Innovations - Driving Profitable Growth</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-48</link>
		<dc:creator>A Break in the Service Profit Chain: Why Improvements in Employee Engagement Don&#8217;t Improve the Customer Experience? &#171; Customer Innovations - Driving Profitable Growth</dc:creator>
		<pubDate>Fri, 16 Nov 2007 19:41:09 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-48</guid>
		<description>[...] the past several years, we&#8217;ve been working on a way around this problem.  (See:   Why Customer Experience Initiatives Fail? ).    We&#8217;ve learned that, if you want to enable an intentionally better customer [...]</description>
		<content:encoded><![CDATA[<p>[...] the past several years, we&#8217;ve been working on a way around this problem.  (See:   Why Customer Experience Initiatives Fail? ).    We&#8217;ve learned that, if you want to enable an intentionally better customer [...]</p>
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	<item>
		<title>By: No Matter What Business You&#8217;re In&#8230; You&#8217;re in the Hospitality Business &#171; Customer Innovations - Driving Profitable Growth</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-45</link>
		<dc:creator>No Matter What Business You&#8217;re In&#8230; You&#8217;re in the Hospitality Business &#171; Customer Innovations - Driving Profitable Growth</dc:creator>
		<pubDate>Wed, 14 Nov 2007 09:52:49 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-45</guid>
		<description>[...] Some of the obvious barriers is that delivering true hospitality can&#8217;t be scripted.   You need to create elbow room for employees to do the right thing for the customer.  This requires a deliberately designed pattern of interventions in the employee experience including recruiting, incorporating, training, communicating, measurements, and rewards.  It also involves surfacing the unwritten rules that may be driving employee behavior inconsistent with the desired customer experience (see Why Customer Experience Initiatives Fail?). [...]</description>
		<content:encoded><![CDATA[<p>[...] Some of the obvious barriers is that delivering true hospitality can&#8217;t be scripted.   You need to create elbow room for employees to do the right thing for the customer.  This requires a deliberately designed pattern of interventions in the employee experience including recruiting, incorporating, training, communicating, measurements, and rewards.  It also involves surfacing the unwritten rules that may be driving employee behavior inconsistent with the desired customer experience (see Why Customer Experience Initiatives Fail?). [...]</p>
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		<title>By: Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-9</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 02 Nov 2007 19:57:39 +0000</pubDate>
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		<description>Thanks Eric... you&#039;re spot on.  Leadership is a critical gating factor.  Not only does executive leadership need to model the right behaviors... but they need to be deliberate about creating the conditions where different behavior can emerge from the organization.

Often executive leaders have a hard time shifting the behavior of the organization if deeply entrenched unwritten rules are getting in the way.  These unwritten rules typically operate just below the level of conscious awareness... and you can&#039;t address them without clarifying what they are.

I look forward to following your blog Eric.</description>
		<content:encoded><![CDATA[<p>Thanks Eric&#8230; you&#8217;re spot on.  Leadership is a critical gating factor.  Not only does executive leadership need to model the right behaviors&#8230; but they need to be deliberate about creating the conditions where different behavior can emerge from the organization.</p>
<p>Often executive leaders have a hard time shifting the behavior of the organization if deeply entrenched unwritten rules are getting in the way.  These unwritten rules typically operate just below the level of conscious awareness&#8230; and you can&#8217;t address them without clarifying what they are.</p>
<p>I look forward to following your blog Eric.</p>
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		<title>By: Eric Fraterman - Customer Focus Consultant</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-8</link>
		<dc:creator>Eric Fraterman - Customer Focus Consultant</dc:creator>
		<pubDate>Fri, 02 Nov 2007 19:37:28 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-8</guid>
		<description>I would like to compliment you on your insights. Most organizations don&#039;t know who they really are in the customer perception what creates that perception. The issue of the Unwritten Ground Rules is a huge factor as well. However, for me the key issue is usally Leadership. Yes, what else is new? I am always reminded of the deep truth of the saying that no organization shall rise above the level of its leadership.

Love your article!</description>
		<content:encoded><![CDATA[<p>I would like to compliment you on your insights. Most organizations don&#8217;t know who they really are in the customer perception what creates that perception. The issue of the Unwritten Ground Rules is a huge factor as well. However, for me the key issue is usally Leadership. Yes, what else is new? I am always reminded of the deep truth of the saying that no organization shall rise above the level of its leadership.</p>
<p>Love your article!</p>
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