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	<title>Comments for Customer Innovations - Influencing Customer Behavior</title>
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	<link>http://customerinnovations.wordpress.com</link>
	<description>Driving Business Growth through Understanding and Influencing Customer Behavior</description>
	<lastBuildDate>Mon, 09 Nov 2009 19:53:16 +0000</lastBuildDate>
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		<title>Comment on Characteristics of an Outstanding Customer Experience by Aspect Contact Center: Unplugged Blog &#187; Blog Archive &#187; Practical Applications for On-Demand Solutions</title>
		<link>http://customerinnovations.wordpress.com/2007/10/26/characteristics-of-an-outstanding-customer-experience/#comment-451</link>
		<dc:creator>Aspect Contact Center: Unplugged Blog &#187; Blog Archive &#187; Practical Applications for On-Demand Solutions</dc:creator>
		<pubDate>Mon, 09 Nov 2009 19:53:16 +0000</pubDate>
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		<description>[...] for customer care. When the company entered the market in 2001, it immediately recognized that outstanding customer experiences could help set it apart from its competition. The company’s differentiating strategy was to [...]</description>
		<content:encoded><![CDATA[<p>[...] for customer care. When the company entered the market in 2001, it immediately recognized that outstanding customer experiences could help set it apart from its competition. The company’s differentiating strategy was to [...]</p>
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		<title>Comment on Getting Beneath the Voice of the Customer by The Way You Make Me Feel&#8230; &#171; Global Perception- My View of the World!</title>
		<link>http://customerinnovations.wordpress.com/2009/08/11/getting-beyond-the-voice-of-the-customer/#comment-450</link>
		<dc:creator>The Way You Make Me Feel&#8230; &#171; Global Perception- My View of the World!</dc:creator>
		<pubDate>Fri, 02 Oct 2009 18:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=577#comment-450</guid>
		<description>[...] AND their actual expectations and their perceived experiences. In his article titled Getting Beneath the Voice of the Customer, Frank outlines the [...]</description>
		<content:encoded><![CDATA[<p>[...] AND their actual expectations and their perceived experiences. In his article titled Getting Beneath the Voice of the Customer, Frank outlines the [...]</p>
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		<title>Comment on Why Customer Experience Initiatives Fail? by Mike Harkins</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-449</link>
		<dc:creator>Mike Harkins</dc:creator>
		<pubDate>Thu, 17 Sep 2009 17:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-449</guid>
		<description>Frank,  

Sorry it&#039;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &quot;Human Sigma&quot; which you commented on some time ago.  

You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#039;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &quot;customer service&quot;.  

The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &quot;everything else&quot; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  

Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  

Managers get trapped in this scenario by their managers and by the top executives.  They don&#039;t know a way out because they are locked in the same paradigm.  I was hoping the book &quot;Human Sigma&quot; would show a way out of that sort of trap.  It didn&#039;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &quot;nothing is wrong.&quot;</description>
		<content:encoded><![CDATA[<p>Frank,  </p>
<p>Sorry it&#8217;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &#8220;Human Sigma&#8221; which you commented on some time ago.  </p>
<p>You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#8217;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &#8220;customer service&#8221;.  </p>
<p>The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &#8220;everything else&#8221; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  </p>
<p>Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  </p>
<p>Managers get trapped in this scenario by their managers and by the top executives.  They don&#8217;t know a way out because they are locked in the same paradigm.  I was hoping the book &#8220;Human Sigma&#8221; would show a way out of that sort of trap.  It didn&#8217;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &#8220;nothing is wrong.&#8221;</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by tmoyle</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-448</link>
		<dc:creator>tmoyle</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:30:20 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-448</guid>
		<description>Absolutely. Re: your comment on outsourcing I was thinking about how VARs may look to further outsource product supply and logistics as they adapt to your Channel 2.0 model. Not sure I have the answers yet but I&#039;ll keep thinking! Really useful Blog thank you.</description>
		<content:encoded><![CDATA[<p>Absolutely. Re: your comment on outsourcing I was thinking about how VARs may look to further outsource product supply and logistics as they adapt to your Channel 2.0 model. Not sure I have the answers yet but I&#8217;ll keep thinking! Really useful Blog thank you.</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-447</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:20:35 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-447</guid>
		<description>Mike... thanks for the add.  I took a look at the RelayWare website... it looks great !  I&#039;ll keep this in mind for future reference with our clients.  Keep up the good work.  Cheers, Frank</description>
		<content:encoded><![CDATA[<p>Mike&#8230; thanks for the add.  I took a look at the RelayWare website&#8230; it looks great !  I&#8217;ll keep this in mind for future reference with our clients.  Keep up the good work.  Cheers, Frank</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-446</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-446</guid>
		<description>Tim... I&#039;m looking forward to seeing the blog post you mentioned.  Can you let me know when you post it?  Cheers, Frank</description>
		<content:encoded><![CDATA[<p>Tim&#8230; I&#8217;m looking forward to seeing the blog post you mentioned.  Can you let me know when you post it?  Cheers, Frank</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-445</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:16:06 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-445</guid>
		<description>Tim... thanks for your comments.  No I don&#039;t think supply chain organizations will disappear as long as they 1) add clearly differentiated value to customers and 2) don&#039;t get in the way of having product companies engage with, understand, and design for the changing needs of the ultimate customers.  I&#039;m not sure about your point re: outsourcing product touch.   My sense is that any company that outsources understanding the changing needs of the customers that directly or indirectly use their products will eventually be dead meat.</description>
		<content:encoded><![CDATA[<p>Tim&#8230; thanks for your comments.  No I don&#8217;t think supply chain organizations will disappear as long as they 1) add clearly differentiated value to customers and 2) don&#8217;t get in the way of having product companies engage with, understand, and design for the changing needs of the ultimate customers.  I&#8217;m not sure about your point re: outsourcing product touch.   My sense is that any company that outsources understanding the changing needs of the customers that directly or indirectly use their products will eventually be dead meat.</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Mike Morgan</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-444</link>
		<dc:creator>Mike Morgan</dc:creator>
		<pubDate>Fri, 11 Sep 2009 14:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-444</guid>
		<description>Great article Frank. I&#039;ve just come across your blog and there&#039;s some great material here. With regard to technology that can enable Provider Forward Experience Design, don&#039;t forget about RelayWare (www.relayware.com). Our solution offers  the full range of PRM functionality plus a great deal more and is already operating as the platform for some of the industry&#039;s leading programs. Why not come and take a look at us?</description>
		<content:encoded><![CDATA[<p>Great article Frank. I&#8217;ve just come across your blog and there&#8217;s some great material here. With regard to technology that can enable Provider Forward Experience Design, don&#8217;t forget about RelayWare (www.relayware.com). Our solution offers  the full range of PRM functionality plus a great deal more and is already operating as the platform for some of the industry&#8217;s leading programs. Why not come and take a look at us?</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by tmoyle</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-443</link>
		<dc:creator>tmoyle</dc:creator>
		<pubDate>Fri, 11 Sep 2009 14:15:52 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-443</guid>
		<description>Hi Frank. I&#039;ve read your Channel 2.0 blogs in detail. All good stuff but I wonder how Supply Chain organisations (such as Distributors) fit into this model. They can&#039;t just disappear surely - in fact is there an argument that says that they are more important as the Channel looks to outsource product touch yet further? Cheers, Tim.</description>
		<content:encoded><![CDATA[<p>Hi Frank. I&#8217;ve read your Channel 2.0 blogs in detail. All good stuff but I wonder how Supply Chain organisations (such as Distributors) fit into this model. They can&#8217;t just disappear surely &#8211; in fact is there an argument that says that they are more important as the Channel looks to outsource product touch yet further? Cheers, Tim.</p>
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		<title>Comment on Customer Experience and Our Search for Meaning by Glenn Remoreras</title>
		<link>http://customerinnovations.wordpress.com/2007/11/15/cognitive-ergonomics-customer-experience-and-our-search-for-meaning/#comment-441</link>
		<dc:creator>Glenn Remoreras</dc:creator>
		<pubDate>Thu, 10 Sep 2009 03:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/11/15/cognitive-ergonomics-customer-experience-and-our-search-for-meaning/#comment-441</guid>
		<description>This article is fascinating. It&#039;s absolutely true, customers buy products because of their search for meaning. I think it is mandatory for companies who aim for sustainable growth and continued primary industry position in the future to push for visionary innovation...design projects focused on search of that big innovation and push for radical new meaning.</description>
		<content:encoded><![CDATA[<p>This article is fascinating. It&#8217;s absolutely true, customers buy products because of their search for meaning. I think it is mandatory for companies who aim for sustainable growth and continued primary industry position in the future to push for visionary innovation&#8230;design projects focused on search of that big innovation and push for radical new meaning.</p>
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