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	<title>Comments for Customer Innovations - Influencing Customer Behavior</title>
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	<link>http://customerinnovations.wordpress.com</link>
	<description>Driving Business Growth through Understanding and Influencing Customer Behavior</description>
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		<title>Comment on Customer Experience and the &#8220;Element of Surprise&#8221; by Dear Amazon.co.uk (with a happy ending) &#8211; jukka.niiranen.eu</title>
		<link>http://customerinnovations.wordpress.com/2008/01/30/customer-experience-and-the-element-of-surprise/#comment-454</link>
		<dc:creator>Dear Amazon.co.uk (with a happy ending) &#8211; jukka.niiranen.eu</dc:creator>
		<pubDate>Sat, 21 Nov 2009 19:27:42 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=74#comment-454</guid>
		<description>[...] where the customer relationship is actually solidified. For a more theoretical reference, see this post by Frank Capek on the importance of the &#8220;element of [...]</description>
		<content:encoded><![CDATA[<p>[...] where the customer relationship is actually solidified. For a more theoretical reference, see this post by Frank Capek on the importance of the &#8220;element of [...]</p>
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		<title>Comment on Choice Architecture:  Designing Experiences that Influence Customer Behavior by Hannah Robinson</title>
		<link>http://customerinnovations.wordpress.com/2008/10/13/choice-architecture-designing-customer-experiences-that-influence-customer-behavior/#comment-453</link>
		<dc:creator>Hannah Robinson</dc:creator>
		<pubDate>Wed, 18 Nov 2009 15:38:30 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=146#comment-453</guid>
		<description>Professor José Luis Nueno also comments on the notion that our purchasing decisions are subject to outsider influence and regulation noting, “the successful retailers of the future will provide consumers with a smaller portfolio of products than their predecessors did in the past, but the portfolio will be higher selling products”: http://www.futureagenda.org/?cat=15</description>
		<content:encoded><![CDATA[<p>Professor José Luis Nueno also comments on the notion that our purchasing decisions are subject to outsider influence and regulation noting, “the successful retailers of the future will provide consumers with a smaller portfolio of products than their predecessors did in the past, but the portfolio will be higher selling products”: <a href="http://www.futureagenda.org/?cat=15" rel="nofollow">http://www.futureagenda.org/?cat=15</a></p>
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		<title>Comment on Customer Experience:  Beyond Better Sameness by Erik Posthuma</title>
		<link>http://customerinnovations.wordpress.com/2009/10/31/customer-experience-beyond-better-sameness/#comment-452</link>
		<dc:creator>Erik Posthuma</dc:creator>
		<pubDate>Thu, 12 Nov 2009 19:33:41 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=640#comment-452</guid>
		<description>I would love to see some of these frameworks. And see how how analyze the processes creating the customer experiences. Nice post, will keep on reading.</description>
		<content:encoded><![CDATA[<p>I would love to see some of these frameworks. And see how how analyze the processes creating the customer experiences. Nice post, will keep on reading.</p>
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		<title>Comment on Characteristics of an Outstanding Customer Experience by Aspect Contact Center: Unplugged Blog &#187; Blog Archive &#187; Practical Applications for On-Demand Solutions</title>
		<link>http://customerinnovations.wordpress.com/2007/10/26/characteristics-of-an-outstanding-customer-experience/#comment-451</link>
		<dc:creator>Aspect Contact Center: Unplugged Blog &#187; Blog Archive &#187; Practical Applications for On-Demand Solutions</dc:creator>
		<pubDate>Mon, 09 Nov 2009 19:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/26/characteristics-of-an-outstanding-customer-experience/#comment-451</guid>
		<description>[...] for customer care. When the company entered the market in 2001, it immediately recognized that outstanding customer experiences could help set it apart from its competition. The company’s differentiating strategy was to [...]</description>
		<content:encoded><![CDATA[<p>[...] for customer care. When the company entered the market in 2001, it immediately recognized that outstanding customer experiences could help set it apart from its competition. The company’s differentiating strategy was to [...]</p>
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		<title>Comment on Getting Beneath the Voice of the Customer by The Way You Make Me Feel&#8230; &#171; Global Perception- My View of the World!</title>
		<link>http://customerinnovations.wordpress.com/2009/08/11/getting-beyond-the-voice-of-the-customer/#comment-450</link>
		<dc:creator>The Way You Make Me Feel&#8230; &#171; Global Perception- My View of the World!</dc:creator>
		<pubDate>Fri, 02 Oct 2009 18:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=577#comment-450</guid>
		<description>[...] AND their actual expectations and their perceived experiences. In his article titled Getting Beneath the Voice of the Customer, Frank outlines the [...]</description>
		<content:encoded><![CDATA[<p>[...] AND their actual expectations and their perceived experiences. In his article titled Getting Beneath the Voice of the Customer, Frank outlines the [...]</p>
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		<title>Comment on Why Customer Experience Initiatives Fail? by Mike Harkins</title>
		<link>http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-449</link>
		<dc:creator>Mike Harkins</dc:creator>
		<pubDate>Thu, 17 Sep 2009 17:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/2007/10/31/why-customer-experience-initiatives-fail/#comment-449</guid>
		<description>Frank,  

Sorry it&#039;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &quot;Human Sigma&quot; which you commented on some time ago.  

You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#039;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &quot;customer service&quot;.  

The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &quot;everything else&quot; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  

Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  

Managers get trapped in this scenario by their managers and by the top executives.  They don&#039;t know a way out because they are locked in the same paradigm.  I was hoping the book &quot;Human Sigma&quot; would show a way out of that sort of trap.  It didn&#039;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &quot;nothing is wrong.&quot;</description>
		<content:encoded><![CDATA[<p>Frank,  </p>
<p>Sorry it&#8217;s taken nearly 2 years to come across your insightful comments here.  I happened to end up here because I recently read the book &#8220;Human Sigma&#8221; which you commented on some time ago.  </p>
<p>You are definitely hitting the nail on the head with the idea of where organizational behavior comes from.  I&#8217;ve found that motivators for behavior are often much more strongly associated to what the boss wants than what the customer wants and needs.  This can indeed become a quandry for those of us who are charged with a thing called &#8220;customer service&#8221;.  </p>
<p>The customer experience is very important but as you pointed out, there is no one thing that can make or break it, no matter how you measure it.   Worse yet, it seems we want to make customer experience the most important parameter for customer-facing people to be measured against.  While this seems like a reasonable approach to most managers, it actually is very counterproductive for several reasons.  One of those reasons is that managers will never tell you to achieve high customer experience and ignore everything else.  And yet, many items in the &#8220;everything else&#8221; category are counterproductive to a good customer experience.  and believe me, you will hear about it if one of those other key metrics is abysmal even if your customer experience metric is in the stratosphere.  </p>
<p>Another problem with the scenario I just painted is the fact that those customer-facing people will be very motivated to find a way to make the numbers look good.  That makes them look good.  The number of ways this can be done are immense and unless you want to spend 90% of your time as a manager investigating all this, you had better find a better way of motivating your people to do the right thing.  </p>
<p>Managers get trapped in this scenario by their managers and by the top executives.  They don&#8217;t know a way out because they are locked in the same paradigm.  I was hoping the book &#8220;Human Sigma&#8221; would show a way out of that sort of trap.  It didn&#8217;t,.  The only answer I know of is to be very careful about how you motivate and how you measure employees.  One false move and you will live to regret it at some point.  Unless you want to simply go through life wearing the proverbial rose-colored glasses and keep saying &#8220;nothing is wrong.&#8221;</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by tmoyle</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-448</link>
		<dc:creator>tmoyle</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:30:20 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-448</guid>
		<description>Absolutely. Re: your comment on outsourcing I was thinking about how VARs may look to further outsource product supply and logistics as they adapt to your Channel 2.0 model. Not sure I have the answers yet but I&#039;ll keep thinking! Really useful Blog thank you.</description>
		<content:encoded><![CDATA[<p>Absolutely. Re: your comment on outsourcing I was thinking about how VARs may look to further outsource product supply and logistics as they adapt to your Channel 2.0 model. Not sure I have the answers yet but I&#8217;ll keep thinking! Really useful Blog thank you.</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-447</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:20:35 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-447</guid>
		<description>Mike... thanks for the add.  I took a look at the RelayWare website... it looks great !  I&#039;ll keep this in mind for future reference with our clients.  Keep up the good work.  Cheers, Frank</description>
		<content:encoded><![CDATA[<p>Mike&#8230; thanks for the add.  I took a look at the RelayWare website&#8230; it looks great !  I&#8217;ll keep this in mind for future reference with our clients.  Keep up the good work.  Cheers, Frank</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-446</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-446</guid>
		<description>Tim... I&#039;m looking forward to seeing the blog post you mentioned.  Can you let me know when you post it?  Cheers, Frank</description>
		<content:encoded><![CDATA[<p>Tim&#8230; I&#8217;m looking forward to seeing the blog post you mentioned.  Can you let me know when you post it?  Cheers, Frank</p>
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		<title>Comment on Channel 2.0: &#8220;Collaborative Ecosystem Management&#8221; by Frank Capek</title>
		<link>http://customerinnovations.wordpress.com/2009/08/10/channel-2-0-collaborative-ecosystem-management/#comment-445</link>
		<dc:creator>Frank Capek</dc:creator>
		<pubDate>Fri, 11 Sep 2009 19:16:06 +0000</pubDate>
		<guid isPermaLink="false">http://customerinnovations.wordpress.com/?p=533#comment-445</guid>
		<description>Tim... thanks for your comments.  No I don&#039;t think supply chain organizations will disappear as long as they 1) add clearly differentiated value to customers and 2) don&#039;t get in the way of having product companies engage with, understand, and design for the changing needs of the ultimate customers.  I&#039;m not sure about your point re: outsourcing product touch.   My sense is that any company that outsources understanding the changing needs of the customers that directly or indirectly use their products will eventually be dead meat.</description>
		<content:encoded><![CDATA[<p>Tim&#8230; thanks for your comments.  No I don&#8217;t think supply chain organizations will disappear as long as they 1) add clearly differentiated value to customers and 2) don&#8217;t get in the way of having product companies engage with, understand, and design for the changing needs of the ultimate customers.  I&#8217;m not sure about your point re: outsourcing product touch.   My sense is that any company that outsources understanding the changing needs of the customers that directly or indirectly use their products will eventually be dead meat.</p>
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